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    Events & Exhibitions

    SENEFOOD EXHIBITION: Launch of Magimix® Iceberg®

    Published on 02 November 2025
    SENEFOOD EXHIBITION: Launch of Magimix® Iceberg®

    From 19 to 21 June 2025, SOCOMAF, a partner of Lesaffre, took part in SENEFOOD, the leading trade fair for the agri-food industry in Senegal.

    Our two companies presented a co-branded stand, highlighting our collaboration.

    The highlight of this edition was the official launch of Magimix® Iceberg®, a major innovation from the Baking Center™ specially designed to meet the needs of Senegalese bakers. This bread-making improver reduces the use of ice in kneading machines, making the work of artisans easier.

    During the visit of the Minister of Trade, Mr Serigne Gueye Diop, to the Socomaf/Lesaffre stand, the emphasis was placed on the wide range of bread products offered by Lesaffre. This diversity demonstrates the company’s commitment to supporting Senegalese bakers in their daily challenges.

    The aim of this participation was to reaffirm Lesaffre and Socomaf’s commitment to Senegalese bakers by offering them products that meet their specific needs and challenges.

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