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To celebrate the 50th anniversary of Lesaffre’s Baking Center™ network, we organised a pan-African competition bringing together the best bakers from West and Central Africa. The aim was to showcase the talents of craft bakers across the continent. The competition took place in three stages. First, an online pre-selection process identified the most promising candidates […]
From 19 to 21 June 2025, SOCOMAF, a partner of Lesaffre, took part in SENEFOOD, the leading trade fair for the agri-food industry in Senegal. Our two companies presented a co-branded stand, highlighting our collaboration. The highlight of this edition was the official launch of Magimix® Iceberg®, a major innovation from the Baking Center™ specially […]
A double event marks the history of bread-making in Senegal The iconic L’Hirondelle® brand has just celebrated its 130th anniversary, providing Lesaffre and Socomaf with an opportunity to honour Senegalese bakers, some of whom have been loyal users of this yeast for over 35 years. During the event, a series of powerful testimonials illustrated the […]
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